A Brand Leadership Platform from Greg Hoffman
The Art & Science of Branding
Modern Arena represents a contemporary approach to brand-building, seamlessly intersecting brand strategy, design thinking, and social responsibility to build deeper emotional connections between brands and their customers.
Meet Greg Hoffman, the Founder and Principal of Modern Arena and the former Chief Marketing Officer of Nike.
Through his leadership, Modern Arena offers advisory services for all dimensions of brand building, organizational design, and consumer engagement.
Emotion By Design
Modern Arena’s founder and Nike’s former CMO, Greg Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers.
